Use Video to Grow Your Reach [On-Demand Webinar]

Video content is booming, especially on social media platforms like Facebook, where users now spend more time interacting with video than viewing text or image-based content. But knowing where to start and how to get the content right can be confusing.

ZubiaLive CEO and Co-Founder, Bryan Butvick, can help.

On October 17th, Bryan joined Antidote Director of Partnerships, Lindsey Wahlstrom-Edwards, for a discussion about what free video platforms are available and best practices for maximizing audience engagement through this important medium.

Watch the video of the full discussion below. Short on time? Here are the key takeaways:

  • Have a plan. Know what you want to discuss before you start recording. This is especially true if you are live streaming. It’s also a good idea to know how you plan to use the content after it’s made. Think about where and how you’ll distribute the video before you make it, and consider selecting short clips to share through social media.
  • You don’t have to be a video editing expert to create good video content. There are a lot of free resources available, like Zoom and iMovie, with which you can record and edit content. Still confused? Bryan and his Zubia colleagues can help.
  • Invite people to the video recording or streaming early and manage their expectations. Tell your audience what you are going to cover, send several reminders to join the broadcast or view the content, and have a “strong finish” to let people know where and how they can get in touch and learn more.
  • It’s a good idea to use several video platforms to share your content. But, says Bryan, if you are short on time and resources, FacebookLive is a great place to get started.


If you’re looking for more resources for your health blog, consider partnering with Antidote. Our partners receive free, dynamic content that connects patients with clinical research as well as social media support from our expert marketing team. Get in touch below for more information on joining our network.