Our client, an electronic medical records company, aimed to collect medical records for SCD patients to compile a data set with real-world evidence. This data set would be donated to researchers to progress SCD research. Because Antidote has the unique ability to perform diversity-focused recruitment in communities of color, the client approached us to help with this project.
Utilizing our expertise in reaching specific audiences, we crafted an outreach strategy designed to resonate with the target audience. Through curated imagery, copy, and third-party data, we were able to engage candidates with diverse backgrounds to take part in the research. This resulted in Antidote delivering 550 referrals to the client, 35 whom were qualified.