Early breast cancer patient recruitment [case study]

Early breast cancer is a specific diagnosis that occurs when cancerous cells have not yet spread from the breast or lymph nodes to other parts of the body. For a recent medical study, a client approached us to recruit patients who had received this diagnosis within the past 5 years to participate in a medical records registry. 

Because regular breast cancer screening is often neglected, identifying and reaching patients at this specific stage can be challenging. However, Antidote was able to use our tailored digital outreach strategy, ad optimization expertise, and patient database to successfully engage with the right individuals. In this case study, we detail some key difficulties, explain our approach, and share the learnings we gleaned from the process. Click the button below to download it now.