Partner, not participant: Understanding the clinical trial decision-making process [Whitepaper]

Clinical trial recruitment is notoriously difficult. Even trials that meet their targets may not enroll a diverse group that reflects real-world patient populations. So how can we better engage patients from all walks of life in research?

We asked 4,000 patients living with a range of conditions and from a variety of demographic backgrounds about why they would – or would not – participate in clinical research. This whitepaper analyzes our data to uncover:

  • What factors are most powerful in making patients feel less like true partners in research
  • How we can better understand why eligible patients choose not to participate in a trial
  • What motivates patients to join trials
  • Specific actions study teams can take to engage patients living with a range of conditions and from diverse backgrounds

Download our whitepaper and start applying our findings to your patient recruitment efforts.