Google’s ad grants program offers $10,000/month to qualifying, registered 501c nonprofits to spend on Google AdWords. In our webinar, we take you through the application process and share advice from digital marketing experts on how to get the most out of your account – and follow Google’s strict rules for nonprofits.
The webinar covers:
- The grant application process
- How to set up your AdWords account
- How to choose keywords to target and web pages to promote
- How to use Google’s additional features to follow the Ad Grant rules
- Tips and tricks on the best ways to structure your account
- A case study on how the Melanoma Research Alliance increased searches on their clinical trial search tool through AdWords
