John Beggs

Designing Blended Recruitment: Why Tactics Fail Without Role Clarity

How sponsors can modernize recruitment by defining where each channel adds value. Recruitment challenges are often framed as execution problems. In ...

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Designing Predictable Enrollment: Why Patient Recruitment Starts Long Before Screening

How sponsors can modernize recruitment by acting where intent begins. Recruitment shortfalls are often treated as a site problem. But most failures ...

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Do You Need 'Patient' Recruitment?

The problem that no protocol accounts for Traditional recruitment assumes participants already have a physician. Yet millions don’t - because of ...

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Bringing Patients Into View: Why Trial Recruitment Starts Long Before Enrollment

How sponsors can act earlier to meet patients where intent begins.

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