Let's talk medical research

AI is already influencing patient recruitment. The real question is whether recruitment leaders are governing it or letting it run unchecked. In our ...

How sponsors can modernize recruitment by defining where each channel adds value. Recruitment challenges are often framed as execution problems. In ...

How sponsors can modernize recruitment by acting where intent begins. Recruitment shortfalls are often treated as a site problem. But most failures ...

The problem that no protocol accounts for Traditional recruitment assumes participants already have a physician. Yet millions don’t - because of ...

How sponsors can act earlier to meet patients where intent begins.