Let's talk medical research

Recruiting patients for clinical trials is not a one-size-fits-all process. Demographics—factors like age, gender, race, socioeconomic status, and geographic location— influence who enrolls, who stays, and how well trial results translate into real-world treatments.

Clinical trials are fundamental to the development of new therapies, but engaging patients effectively remains one of the most significant challenges for research organizations. As competition among similar trials intensifies, understanding patient expectations and preferences has never been more important. For stakeholders in the clinical trial ecosystem, aligning recruitment and retention ...

In an increasingly competitive market, organizations involved in clinical trials or participant-driven research programs cannot afford to have a cumbersome or confusing recruitment and enrollment process. A seamless, efficient, and supportive experience—from first contact to trial participation—can make all the difference in attracting and retaining participants, ultimately ensuring the success ...

Effective patient recruitment is a critical component of clinical trials, and for pharmaceutical companies, Contract Research Organizations (CROs), and other sponsors, selecting the right partner is key to ensuring that trials are successful, timely, and cost-effective. As clinical trials grow in complexity and size, the need for expert patient recruitment partners who can navigate the challenges ...

Launching a clinical trial is a complex and challenging process, with many moving parts to consider. From navigating regulatory requirements to recruiting the right patients, sponsors often face significant hurdles. One decision is selecting a vendor to support patient recruitment throughout the trial. While it might seem like a decision that can be made after the trial launches, there are ...

November is National Caregivers Month, a time to celebrate and acknowledge the often-unseen heroes who provide vital support to individuals with chronic illnesses, disabilities, or age-related conditions. Whether they are family members, friends, or professional aides, caregivers offer essential day-to-day assistance that helps their loved ones maintain their health and quality of life.

Looking toward 2025, clinical trial sponsors must plan now and rethink their patient recruitment strategies to stay ahead of evolving technologies, regulations, and shifting patient expectations. The landscape of clinical trials is changing rapidly, and recruitment will require a more agile, data-driven, and patient-centric approach than ever before. While patient recruitment has always posed ...

October is National Health Literacy Month, a time to focus on how we can improve a person’s understanding of the health and medical information shared with them. Antidote’s Senior Manager of Digital Marketing, Sean Irvine, shared his thoughts on the importance of health literacy and how we can create more patient-first recruitment campaigns. Read our Q&A session below!

Improving health literacy for more equitable access to clinical trial research Low health literacy is a major concern in healthcare. Statistics show that nearly 88% of Americans struggle with health literacy, and this issue is not evenly distributed across the population. Older adults, racial and ethnic minorities, non-native English speakers, low-income individuals, and those with limited ...

Providing individuals with health education is an extremely important role of any person or organization working in the medical space. To do this effectively, it is vital to be able to reach audiences in a way that they can understand — which is why health literacy is an important part of the discussion.