Let's talk medical research

Search engine optimization (SEO) is the perfect tool for nonprofits and bloggers: It doesn't require any ad spend, it brings in relevant readers and supporters, and it's easier than you may think to get started.

The majority of clinical trials don't reach their clinical trial patient recruitment targets on time. Meeting a deadline can feel like a lost cause, and beating one can seem impossible. Accelerating recruitment timelines can sound unrealistic, but it's possible – and worth striving for. Even saving just a few months can put your trial on track to improve costs, reduce the burden on research ...

A significant amount of effort goes into recruiting a patient for a clinical trial, including creating IRB-approved materials, reaching the patient population, and setting up a variety of ads to find what performs best. But once a patient expresses interest in a trial and is screened online, it can be difficult to see what steps the patient takes next – unless your patient recruitment company ...

Clinical trials are increasing in complexity as the volume of available patient data grows. Today, trials may seek out patients with specific genetic mutations or lab values from a blood test. And while the science behind these requirements may be sound, detailed requirements make clinical trial patient recruitment even more difficult for trial sponsors.

More than 80% of clinical trials don't reach their recruitment deadlines, and 16% close early due to recruitment issues. Accelerating patient recruitment can allow your trial to beat deadlines and bring your treatment to market faster.

For drug sponsors and clinical research sites, it can feel risky to try a new approach to patient recruitment when traditional methods have proved challenging. But rather than increasing risk, digital advertising for clinical trial recruitment can help accelerate enrollment and reduce the risk of extended timelines and unmet goals.

There's a lot that can go wrong in clinical trial patient recruitment. You may start out with unresponsive patient leads from a site database or recruitment company with low quality referrals. Before you know it, your research sites aren't reaching recruitment goals.

When we understand why patients take part in research, we can make clinical trial recruitment – and every clinical research step – more effective and engaging. That's why we teamed up with Scorr Marketing and our some of our partners to survey 4,000 patients about their attitudes toward clinical research.

A lot has changed since the Lung Cancer Foundation of America was founded around 10 years ago by two lung cancer survivors and a lung cancer widow. Today, the LCFA funds some of the most innovative research projects in the space, like the role of the microbiome in immunotherapy.