Let's talk medical research

Now in its eighth year, the DPharm: Disruptive Innovations brings together leaders in the clinical research space to discuss creative solutions to the challenges that slow progress toward better treatments.

October is Health Literacy Month. Health literacy refers to how well patients are able to process and understand basic health information. For example, patients with low health literacy may struggle to understand the writing on a medication bottle or directions from their doctor.

With 2 billion active users, Facebook can be one of the most powerful ways to reach patients who may be interested in clinical trials – but it's easy to make mistakes, too. Successful campaigns are all about testing, learning, and optimizing throughout the clinical trial patient recruitment process. In addition, ensuring patients are recruited efficiently and economically also entails avoiding ...

Clinical research sites use an average of five different systems to manage their trials, according to a recent survey from Forte Research. As complex as that may sound, clinical trials technology can also help make life easier for clinical research managers and other members of your site's staff, too. Today, there's a piece of technology that can support every part of running a trial at your ...

Nearly one million people in the United States live with Parkinson's disease. While tremor is the condition's best-known symptom, Parkinson's can include a wide range of symptoms, including balance issues, muscle stiffness, and memory problems.

Clinical trial patient recruitment takes a significant amount of time and resources at research sites. Between choosing advertising channels, writing copy and getting Institutional Review Board (IRB) approval, and launching your campaign, it's easy to feel overwhelmed.

It can feel like finding patients who may be interested in your trial is the most difficult part of clinical trial patient recruitment. But even if your clinical trial advertising targeting is spot on, patients won’t take the next step if they have a negative or confusing experience during the recruitment process.

Many clinical research sites have a database of patients to contact about clinical trial opportunities. Your site may also work with clinical trial patient recruitment companies to receive contact information from patients who are interested in taking part in a trial.

In clinical trial advertising, running tests to find your most successful ads is one of the best ways to improve your campaigns. But it's also easy to set up tests incorrectly and skew your results. Follow these tips to create effective tests that give you valuable information about the best way to reach your audience.

Facebook has 2 billion daily users, making it one of the most effective ways to share clinical trial opportunities with patients. But the platform isn't always intuitive, and small mistakes can lead your ads to be rejected, or reach the wrong audience.