Let's talk medical research

Patients are more likely to take action for their health after seeing ads that trigger fear and hope, according to new research in the 2018 Wunderman Health Inertia Study. While healthcare marketers typically jump at the chance to test out new research findings with their own audience, those who communicate clinical trial opportunities to patients may pause.

In honor of National Diabetes Month, we sat down with Scott Johnson, diabetes advocate and founder of the popular blog Scott's Diabetes. He's been sharing his personal experience and connecting with the diabetes community since he started one of the web's first diabetes blogs back in 2004. Today, he's the Patient Engagement Manager at diabetes management company mySugr. We chatted about what the ...

There are currently 284 interventional clinical trials looking for a total of 291,640 volunteers with Alzheimer's disease. Patient recruitment has traditionally been difficult for Alzheimer's disease for several reasons, from the nature of disease progression to the role caregivers play in Alzheimer's trials. In fact, Pharmaceutical Research and Manufacturers of America (PhRMA) said in a report ...

While all clinical trial patient recruitment agencies can help support trial enrollment, they're not all created equal. While many companies offer a blend of services, there are still a few different distinct types of agencies that you'll run into while researching your options. Each have different strengths and weaknesses based on your patient population and the other needs of your trial. Take a ...

COPD, or chronic obstructive pulmonary disease, is the third-leading cause of death in the United States. Eleven million people in the U.S. have been diagnosed with COPD, and experts estimate that millions more may be undiagnosed.

Patient-centric clinical trial design begins with having conversations with patients. Though it's important to do this work in person, technology can help support your efforts, too. From study design to follow up, today's clinical trial tools offer more ways than ever to connect with patients who are actively interested in clinical trial participation, and keep them engaged throughout your trial.

It's a common belief that patients aren't interested in participating in clinical trials. Patient recruitment challenges appear to support this assumption – 80% of trials face delays because of recruitment, after all. But surveys from patient advocacy organizations like CISCRP show that at least 75% of patients are willing to take part in trials. So why is recruitment such a slow – and expensive ...

Even as online advertising has become more and more popular, some clinical trial sponsors and research sites remain hesitant to completely invest in it. In a small survey of research sites we conducted (n=55), just 27% used digital patient recruitment, and of them, only 9% cited it as their most successful channel. Misconceptions remain about digital recruitment, and while it is true that online ...

Patient engagement in clinical trials can help improve a troubling statistic: 30% of trial volunteers ultimately drop out of their study. Of course, patients are free to leave a clinical trial at any time, for any reason. But sites and sponsors do have some common reasons patients leave a trial, such as lack of appreciation for their participation and forgetting visits. Incorporate these tips ...

Clinical trial patient recruitment services can help your company or research site reach your patient enrollment goals. Recruitment companies tend to use a few different services, and each has its own benefits and drawbacks to factor in when you're making your decision. Consider these five service options for help finding the company that has the offerings you are most interested in.