Let's talk medical research

A nonprofit blog can work wonders for your site traffic, help grow your email list, and expand awareness of your cause. But with most nonprofit teams strapped for time, it can be challenging to get blogging right.

With 2 billion daily active users, Facebook is one of the most powerful ways to reach patients who may be interested in clinical trial opportunities. But if you're just starting out using the ad platform, or if you haven't had success with it in the past, it can be challenging to get your creative, targeting, and budget just right.

Our Chief Development Officer, Tom Krohn, is a pharma veteran with deep experience in R&D innovation. He was recently interviewed for an interesting article in Pharma Times on the future of digital health. Now, we’re following up with some additional thoughts from Tom on where digital health is heading, who’s leading the way, and advice he has for the industry.

Electronic patient-reported outcomes (ePRO) in a clinical trial allow patients to answer questions and report on their health through an electronic device, such as a smartphone or tablet.

Clinical trial recruitment is one of the most challenging parts of running a study. But today, sponsors and sites have more tools than ever at their disposal for connecting patients with research opportunities.

With most nonprofit teams strapped for time, it can be challenging to make blogging and content creation a priority. But if your organization starts a blog and starts writing consistently, it can make a big difference in your site traffic and email list growth, not to mention awareness around your nonprofit's work and goals.

In the busy and often resource-constrained world of nonprofits, keeping your blog content fresh may seem like the last thing that needs to be on your list. But the fact is, blogging is a great way to engage your audience, allowing you to showcase your organization’s accomplishments while building a trusting relationship with your community, gaining free publicity, and driving traffic to your website.

Last week, we were honored to take part in the Healthline-hosted #MSTrialChat, a Twitter chat to discuss clinical trials for MS research, as well as how patients and advocacy organizations can get involved. We've reprinted the highlights below, with permission from Healthline.

April is Parkinson's Awareness Month. More than 10 million people live with Parkinson's disease worldwide. Currently, there are no treatments that slow or stop Parkinson's disease, and many symptoms remain difficult to treat.

When managing a clinical trial, there are many moving parts to keep track of, from patient enrollment and randomization to drug supply ordering. Study coordinators use Interactive Voice Response Systems (IVRS) or Interactive Web Response Systems (IWRS) to enter patient information, blind patient information, randomize patients, and keep drug supplies organized for the trial.