Reduced Screen Failure Rates and Accelerated Enrollment: A Case Study

Eighteen million American adults live with atopic dermatitis (also known as eczema), a chronic and unpredictable condition that can have a major impact on quality of life. Nearly half of people with atopic dermatitis report that they often or always feel frustrated by their disease, and more than a third say they often or always feel angry or embarrassed by it. New treatment options are needed ... Read more

Asthma and Allergy Advocates Gather in Washington, D.C. to Share Resources and Join Forces

Running a successful health advocacy blog means being social online, but the day-to-day work of writing and posting can feel lonely. On May 7, the Asthma & Allergy Network brought together online influencers for a chance to swap stories and resources in person at the AAN Influencers Summit. The next day, they advocated for allergy and asthma research priorities on Capitol Hill. Read more

What’s the Latest Research on Asthma and Allergies?

May is Asthma and Allergy Awareness Month. Today, more than 26 million Americans live with asthma – and every day, 10 Americans die from asthma. Worldwide, up to 30% of people have allergic rhinitis, or hay fever. Chances are, you or someone you know has allergies or asthma – you might even be suffering from seasonal or year-round allergies as you read this. Read more

5 New Rules for Clinical Trial Patient Recruitment

Since the first controlled clinical trial way back in 1747, researchers have needed patient volunteers to take part. We don't know how difficult it was for James Lind to find 12 sailors willing to try a treatment for scurvy, but we're sure he had to make a strong pitch that focused on the benefit to them as patients. Read more

Five Keys to Online Clinical Trial Patient Recruitment

Clinical trial patient recruitment can be one of the most expensive and time-consuming aspects of your trial — but it doesn’t need to be. More and more, sponsors and sites are turning to digital to reach patients and enroll them as efficiently as possible. Here are five keys to making sure your clinical trial patient recruitment strategy is a success. Read more

Living with Autoimmune Hepatitis: What Can Help?

Autoimmune Hepatitis (AIH) is a rare disease in which the body's immune system attacks the cells of the liver. Like other autoimmune diseases, researchers don't know what causes autoimmune hepatitis for the approximately 90,000 people living with the condition in the U.S. Read more

What’s the Latest Research on Idiopathic Pulmonary Fibrosis?

Idiopathic Pulmonary Fibrosis (IPF) is a rare, difficult-to-treat lung disease affecting around 100,000 patients in the U.S. While two medications have been approved to slow IPF progression, there are currently no approved treatments that can stop or reverse the disease. Read more

Advertising Clinical Trials: What Works in 2019

There are more approaches to advertising clinical trials than ever before, from digital advertising, to site databases, to sharing materials in doctors' offices. Unfortunately, trial protocols have become more complex at the same time outreach options have expanded. Despite the best efforts of the industry, 73% of Americans don't even know anyone who has participated in a trial, let alone joined ... Read more

ePharma 2019: 4 Unique Challenges of Clinical Trial Marketing – and How to Overcome Them

"Reach patients where they are, and not where you want them to be." Read more

Clinical Trial Patient Recruitment and Social Media: 5 Common Mistakes

Social media is becoming an increasingly common element of any clinical trial patient recruitment strategy — and for good reason. There are 3.2 billion users in the world, and social media platforms make it possible to target specifically people who would be a good fit for your study based on their demographic factors. It can be hard to get social media patient recruitment right, and when done ... Read more