Let's talk medical research

To successfully advertise a clinical trial, it is important to create materials that engage patients and adhere to the strict guidelines of the Food and Drug Administration (FDA) in equal measure. It can be challenging to come up with creative and captivating material within these confines, but by developing a strategic advertising plan, it’s possible to find the appropriate balance.

Oftentimes, clinical trial enrollment statistics paint a grim picture of the medical research landscape. A frequently-cited statistic is that approximately 80% of clinical trials are delayed or closed because of problems with recruitment, and there are other troubling statistics such as:

Antidote’s podcast, Talk of the Towne, focuses on the ultimate sweet spot: that special place where science and patients converge. Our host, Rich Towne, was trained in pharmacy and currently works in Clinical Informatics at Antidote. In each episode, Rich welcomes a new guest from an organization with which Antidote is working, and takes an in-depth look at particular therapeutic areas, zeroing ...

Antidote and other digital vendors work closely with clinical trial sites to ensure patient enrollment runs smoothly. Among the recruitment solutions we offer to sponsors is site follow-up services. We sat down with Lauren Schill, Senior Manager, Clinical Site Operations, to get her take on why site follow-up is a key component of clinical trial recruitment. Lauren shares what she likes most ...

ESG, short for “Environmental, Social, and Governance,” is a set of standards for a company’s operations that socially conscious investors use to screen potential investments. This year, Antidote is tackling the environmental piece of ESG head-on.

Is it possible to be creative in clinical trial advertising while following FDA guidelines, social media ad rules, and additional IRB constraints? You can create compelling ads without breaking the rules if you take the time to strategize.

We’re excited to share new ways that partners in our network are moving the research and advocacy fronts forward. BrightFocus Foundation funds exceptional scientific research worldwide to defeat Alzheimer’s disease, macular degeneration, and glaucoma. They recently started a live-streaming talk show, Brain Info Live, as part of their mission to provide expert information on Alzheimer’s disease ...

Two of the most critical components of any clinical trial recruitment campaign are patient-centricity and trust. Antidote has a robust Contact Center with personable and knowledgeable agents that walk patients through the prescreening process and answer any questions along the way. We spoke with our Contact Center Operations Manager, Andy Schulz, about why he joined the team, what his team’s ...

Clinical trials can’t move forward without volunteers. But, the barrier to entry for clinical trials can be inordinately high, starting with public information like a study page or a listing in a database. We share three tips for people who want to participate in a clinical trial, such as having your medical history handy, using a clinical trial search tool, and creating a list of questions to ...

People of color are largely unrepresented in clinical research studies. However, many factors, including biological sex, disabilities, chronic comorbidities, geographical location, gender identity, race, and ethnic background, can influence how an individual may react to certain drugs, medical devices, and treatment plans. We share three key ways to drive diversity in clinical trials, so that ...